Project / Marketing Manager · Noida, India

ANJALISINGH

I TURN IDEAS INTO WORK THAT MOVES.

Project management. Marketing strategy. Content. Campaigns. Clients. Execution.

Portrait of Anjali Singh
hi, i'm the plan person.
STRATEGY → EXECUTION
yes, there was a spreadsheet.
CURRENTLY BUILDING
01The Short Version

I bridge strategy and execution — taking work from 'we should' to 'it's live.' Ideas, plans, moving parts, clients, campaigns, data. That's the job, and I like the whole of it.

IDEASTRATEGYPLANCOORDINATIONEXECUTIONLAUNCHLEARNING
03Impact / Data

THE RECEIPTS.

less 'trust me.' more 'here's the data.'

E-COMMERCE CAMPAIGN

6,053 → 10,241

Total Users

Feb–Sep 2025 vs Sep 2025–Apr 2026 · GA4

E-COMMERCE CAMPAIGN

33.95% → 22%

Bounce Rate

Campaign report comparison

E-COMMERCE CAMPAIGN

0 → 19

Keywords on Google Page 1

25 keywords in Google Top 100

LOCAL SERVICES SEO

2,703 → 4,124

Organic Sessions

+52.57%

Client strategy

$30,000+

Additional revenue via consultative upselling

Over one year · resume-verified

before. after. what changed?

Every number above comes straight from campaign reports and GA4 — full context lives inside each case file.

04How I Work

FROM "WE SHOULD"
TO "IT'S LIVE."

i keep the chaos moving in the right direction.
01

THE BRIEF

Good work starts with listening. Sometimes the best brief is the one you have to ask more questions about.

02

THE STRATEGY

Make it make sense. Then make it work. The plan should survive contact with reality.

03

THE PLAN

Who's doing what by when — made to sound less terrifying. Yes, there is a spreadsheet.

04

THE COORDINATION

Turning moving parts into moving projects. The magic is usually in the follow-up.

05

THE EXECUTION

Less talk. More build. Creative thinking with structured execution.

06

THE LAUNCH

Shipped. And a campaign isn't finished when it launches — that's when the interesting part starts.

07

THE LEARNING

Numbers have a story. Show me what changed, then let's talk about why.

then we do it again, better.

05Capabilities

WHAT I
ACTUALLY DO.

the things that end up on my to-do list.

Project & Campaign Management

Multiple campaigns moving at once, none of them on fire.

Performance Marketing Strategy

Marketing that can show its work.

Client Communication & Retention

Client management isn't just communication. It's translation.

SEO & Organic Growth

Rankings, yes. But mostly: what happens next.

Social Media & Content Direction

Scripting, ideation, campaign messaging.

Data & Reporting

Numbers have a story. I like finding it.

Campaign Execution

From 'we should' to 'it's live.'

Creative Coordination

Somewhere between creative & calendar invites.

Daily drivers

Google AnalyticsGoogle Search ConsoleSEMrush & UbersuggestMicrosoft ClarityMeta Ads ManagerGoogle AdsWordPress
07The Person Behind The Plan
Anjali Singh

PART STRATEGY.
PART EXECUTION.
PART KEEPING EVERYONE MOVING.

I work somewhere between marketing, project management and "who's got this?" — at my best when there's a good idea, a real problem and something to build.

HOW I THINK

I'm interested in the space between a good idea and actually making it happen. Understanding the brief, structuring the project, and keeping the human part intact while the moving parts move.

MY WORKING PHILOSOPHY

Strategy without execution is just a very nice document. I like my ideas with a plan attached — a clear start, a clear next step, and a reason to exist.

WHAT MARKETING TAUGHT ME

A campaign isn't finished when it launches. That's when the interesting part starts. Creative gets attention, strategy gives it direction, and data tells us what happened.

more thoughts on the about page →

08What People Say

DON'T TAKE
MY WORD FOR IT.

other people have receipts too.

Real client reviews from projects I've worked on at AdsRole — originals pinned, identities anonymised for confidentiality.

GOT SOMETHING INTERESTING IN MIND? LET'S MAKE IT HAPPEN.