E-COMMERCE SEO PROJECT
- Industry
- E-Commerce / Merchandise
- Project Type
- SEO & Content Strategy
- Duration
- 3 months
- My Role
- Project Management & Coordination
A merchandise brand dependent on paid channels. Three months of SEO and analytics work later: +379% total users, with organic propping up paid instead of competing with it.
The Context
so, what was actually going on?
Heavy dependency on paid social and paid search, low organic contribution, high bounce rates on key landing pages, and no clear GA4-driven growth roadmap.
The Challenge
what needed solving?
Scale traffic fast without sacrificing user experience — low bounce, strong engagement, real conversion potential.
The Objective
what were we trying to change?
Build an organic growth engine that supports and stabilises the paid campaigns instead of sitting in their shadow.
The Approach
okay. what do we do about it?
Strengthen the SEO and analytics infrastructure (GA4 audit, clean channel mapping, page speed, internal linking), expand keyword reach across informational and commercial queries, and optimise pages for engagement and retention.
- GA4 audit and clean channel mapping
- Landing page engagement optimization and stronger CTA placement
- SEO-supporting content for paid landing pages — organic and paid working together
My Contribution
what did i actually own?
Project management and coordination across the SEO, content and analytics workstreams.
The Results
and then the numbers started talking.
+379.02%
Total Users
3-month comparison · GA4 · overall project result
+368.53%
New Users
Overall project result
+387.07%
Page Views
Overall project result
+168.47%
Organic Revenue Growth
Overall project result
- Total users +379.02%
- New users +368.53%
- Page views +387.07%
- Organic revenue growth +168.47%
Overall project results delivered by the agency team; my role was project management and coordination.
Learnings
so, what did we learn?
Organic and paid aren't rivals. Done right, each one makes the other cheaper.